Directorate of Field Publicity  Kohima   

Themes Covered
The themes of publicity include Government Flagship Rural Development programmes, Health & Family Welfare, Women & Child Development, Social Welfare, Minority Welfare, National Integration & Communal Harmony, Environment Conservation, Border Area Development, etc. Some important schemes being publicised are:-
•       Bharat Nirman schemes including:-
Indira Awas Yojana
Rajiv Gandhi Grameen Vidyutikaran Yojana
Pradhan Mantri Gram Sadak Yojana
National Rural Drinking Water Programme
Rural Irrigation
Rural Telephony
•       Mahatma Gandhi National Rural Employment Guarantee Scheme
•       National Rural Health Mission including:-
Janani Suraksha Yojana
Janani Shishu Suraksha Karyakram
•       Integrated Child Development Services Scheme
•       Right to Education & Sarv Shiksha Abhiyan
•       Mid-Day Meal Scheme
•       PM’s New 15-point Programme for Minorities
•       Indira Gandhi Vriddhavastha Pension Yojana
•       Rashtriya Krishi Vikas Yojana
•       National Iodine Deficiency Disorder Control Programme
•       Right to Information Act.

 Publicity is conducted by group discussions, seminars, rallies, audio-visual screenings, photo-poster exhibitions, distribution of printed publicity material and conducting competitions like quiz contests, rural sports, painting, cultural performances, etc. in order to attract a larger audience.

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