Directorate of Field Publicity Bhubaneswar  

Aims & Objectives

  VISION:   Directorate of Field Publicity (DFP) envisages direct contact with people so that information about plans, programmes, schemes, policies and achievements of Government of India is delivered to them at their doorsteps and also at their convenience; to take immediate direct feedback from the people back to the Government; to improve effective two-way information flow between the Government of India and the people; improve people’s participation by making informed choices in development activities planned by the Union Government for their benefit. In effect, DFP envisions to become a world class messenger in interpersonal communication mode between the Government of India and the people thereby creating a better informed society

 MISSION:   DFP strives to intensify its contact with people, initially in remote, rural, tribal, backward and media shadow areas, through setting up of information delivery mechanism in every district of the country and alternatively through other modes by enlisting people’s participation as field communicators on behalf of DFP in the process creating more work opportunities; to use modern technology for further strengthening benefits of interpersonal communication; to empower more and more people with information to help improve the quality of their lives. DFP is the only Directorate of the Government of India engaged in interpersonal communication with the common man.

  OBJECTIVES:    To project plans, programmes, schemes, policies and achievements of Government of India by bringing its men and material face to face with the people and to inform them about the plans and schemes formulated for their benefit.

 • To educate people about the fundamental national values like democracy, socialism, secularism and communal harmony and to reinforce their faith in them through constant personal contacts.

• To establish rapport with the people at the grass root level for their active participation in the developmental activities as also to mobilize public opinion in favour of implementation of welfare and developmental programmes.

• To gather people’s reactions to the programmes and policies of the Government and their implementation and to report them back for appropriate action and course corrective measures, wherever required.

   FUNCTIONS:   Through its present 207 Field Units spread across the country, DFP carries out routine and special awareness campaigns on various programmes and policies of Ministries and Departments of Union Government. Being a field organization, DFP seeks to disseminate information, generate awareness and bring about attitudinal change in the people towards Union Government’s plans and programmes. DFP collects feedback from the people about various initiatives and policies of the Government. DFP thus acts as a bridge between the people and the Government in the true sense. The public awareness activities of DFP are organized in collaboration and coordination with Central and State Government, People’s Representatives, PRIs, Opinion Leaders, Local NGOs and institutions working to facilitate various developmental and social welfare programmes of the Government.

With an objective to create a strong and prosperous new India by 2022 and to promote a sense of national unity and integrity among a cross section of people Field Publicity Office Baripada in co-ordination with Field Publicity office, Balasore organised a Special Programme on “Naye Bharat Ka Manthan... Sankalp se Siddhi..” at Badakhilada village in Kaptipada Block of Mayurbhanj district on 22-23 August 2017. During the programme awareness rally, symposium, message oriented magic Show, cultural programmes were organised to motivate the participants in order to contribute significantly for building a new India. Apart from this all field publicity Units of DFP, Odisha Region administered Naye Bharat ka Sankalp pledge to the public to create a new India that is devoid of Garbage, corruption, poverty, terrorism and casteism. Field Publicity Office, Jeypore in co-ordination with Bhawanipatna Unit organised two programmes on 3rd National Handloom Day, one at Kotpad and the other in Central University of Orissa of Koraput on 5 August and 7 August respectively. The very objective of the programme was to create awareness among the public on the importance of handloom industry in the socio-economic development of the country in general and to promote handloom, increase the income of weavers and enhance the pride of the weavers in particular. During its 1st programme at Kotpad in Koraput district information on Boonakar Suraksha Bima Yojana, Weavers Mudra Scheme and other welfare programmes meant for the weavers were disseminated. During the programme awareness rally, symposium, cultural programme and quiz competition was organised. The Unit observed its second programme on National Handloom Day at Central university of Orissa, Koraput on 7 August 2017. 6 (six) National award winning weavers including one Sant Kabir awardee were felicitated by the Vice-chancellor of the University Prof. Sachidananda Mohanty for their outstanding contribution in the field of ethnic handloom product. Besides this Field Publicity office, Jeypore observed “Kargil Vijay Diwas” on 26.7.2017 and organised a symposium and Elocution contest on Swachh Bharat Abhiyan among the students of Challanguda M.E.School on 27.7.2017 in the LWE affected Malkangiri district. Similarly Field Publicity Office Berhampur participated in the World Breast Feeding week programme organised by five Gaon Kalyan Samities of Ganju Grampanchyata under Keluapalli C.H.C on 03.08.17 of Ganjam district. and disseminated information on the importance of Breast feeding. The Baripada Unit also organised one awareness programme on World Breast Feeding Week-17 to mark the day in Kadalibadia village under Shyamkhunta block of Mayurbhanj dist on 4.8.17 with participants of AWWs,ASHAs, SHG women members and other lacteting mothers .The Unit also disseminated information on Malaria, Dengue, Diarrhoea and on the importance of 75 years of Quit India Movement besides providing information on other flagship programmes during its publicity programme in the LWE affected G.Udayagiri Block of Gajapati district and in Rangeilunda Block of Ganjam district. Both Kendujhar Unit and Bhawanipatna Unit organised awareness programme on Naye Bharat Ka Sankalp besides disseminating information on other flaghip programmes during their publicity programmes in Telkoi and Banspal Block in Keonjhar district and Madan Pur Rampur Block and Bhawanipatna Block in Kalahandi district. Both the unit also disseminated information on the ill effects of child marriage and Human Trafficking. Apart from this all Field Publicity Offices of DFP, Odisha Region observed 71st Independence Day in a befitting manner and organised suitable programmes comprising elocution, Film show, Group discussion, Photo Exhibition on Swachh Bharat Abhiyan, Skill India Mission, Sukanya Samriddhi Yojana, Atal Pension Yojana, cashless transaction and other flagship programmes of Government of India. and also administered the pledge on New India Manthan..... Sankalpa Se Siddhi on 9th August 17
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