Directorate of Field Publicity Bhubaneswar  

Aims & Objectives

  VISION:   Directorate of Field Publicity (DFP) envisages direct contact with people so that information about plans, programmes, schemes, policies and achievements of Government of India is delivered to them at their doorsteps and also at their convenience; to take immediate direct feedback from the people back to the Government; to improve effective two-way information flow between the Government of India and the people; improve people’s participation by making informed choices in development activities planned by the Union Government for their benefit. In effect, DFP envisions to become a world class messenger in interpersonal communication mode between the Government of India and the people thereby creating a better informed society

 MISSION:   DFP strives to intensify its contact with people, initially in remote, rural, tribal, backward and media shadow areas, through setting up of information delivery mechanism in every district of the country and alternatively through other modes by enlisting people’s participation as field communicators on behalf of DFP in the process creating more work opportunities; to use modern technology for further strengthening benefits of interpersonal communication; to empower more and more people with information to help improve the quality of their lives. DFP is the only Directorate of the Government of India engaged in interpersonal communication with the common man.

  OBJECTIVES:    To project plans, programmes, schemes, policies and achievements of Government of India by bringing its men and material face to face with the people and to inform them about the plans and schemes formulated for their benefit.

 • To educate people about the fundamental national values like democracy, socialism, secularism and communal harmony and to reinforce their faith in them through constant personal contacts.

• To establish rapport with the people at the grass root level for their active participation in the developmental activities as also to mobilize public opinion in favour of implementation of welfare and developmental programmes.

• To gather people’s reactions to the programmes and policies of the Government and their implementation and to report them back for appropriate action and course corrective measures, wherever required.

   FUNCTIONS:   Through its present 207 Field Units spread across the country, DFP carries out routine and special awareness campaigns on various programmes and policies of Ministries and Departments of Union Government. Being a field organization, DFP seeks to disseminate information, generate awareness and bring about attitudinal change in the people towards Union Government’s plans and programmes. DFP collects feedback from the people about various initiatives and policies of the Government. DFP thus acts as a bridge between the people and the Government in the true sense. The public awareness activities of DFP are organized in collaboration and coordination with Central and State Government, People’s Representatives, PRIs, Opinion Leaders, Local NGOs and institutions working to facilitate various developmental and social welfare programmes of the Government.

As a mean of direct communication of the Ministry of Information & Broadcasting, Govt. of India, the Directorate of Field Publicity (DFP) Odisha region organized various types of publicity activities on the various flagship schemes of the Government of India in different districts of the state during the month of October 2017. The motto is to make the country a New India by 2022 on the year of platinum jubilee i.e 75th years of independence of India with the approaching slogan titled ‘ Naya Bharat Ka Manthan……. Sankalp se Siddhi Lana he…..” The DFP organized special programmes on Hastkala Sahayog Sivir, Paryatan Parv and Swachhta hi Seva in the districts of Boudh, Dhenkanal, Rayagada, Puri and Ganjam in a befitting manner apart to the carrying out of routine publicity programmes in both LWE and other areas of the state during the month under report. The Phulbani Unit of DFP Odisha region organized as well as took part in two special publicity programmes on Hastkala Sahayog Sivir held in Boudh town and Jagati village of sadar block of Boudh district on 16 and 17 .10.2017. Similarly Keonjhar Unit also organized as well as took part in one Hastkala Sahayog Sivir held in Banasingha village of Dhenkanal district on 17.10.2017. During the programmes, the unit informed the participants particularly from the weaver and artisan class on Mahatma Gandhi Bunkar Bima Yojana, Hath Kargha Sambardhana Sahayata Scheme, Bunkar MUDRA Yojana, Use of e.dhaga Apps etc launched by the Ministry of Textile, Handloom and Handicraft, Govt. of India. A composite programme of awareness rally, workshop, live demonstration of handloom & handicraft, quiz contest, video film show, photo exhibition and distribution of publicity material on hastkala were carried out during the special programmes. The hastkala sivirs were supported by the both central and state department of textile and handicraft. Other units namely Berhampur and Sambalpur had actively taken part in those shivirs respectively. Besides, Sambalpur unit took part in other Hastkala Sahayaog Shivirs held in Atabira, Ghess and Barapali of Bargarh dist on 11.10.17 to 13.10.17. Sh. Pravash Kumar Singh, MP(LS) had attended shivirs held in Bargarh dist. and Bhawanipatna unit took part in Patnagarh of Balangir dist on 17. 10.17 and extended all supports to the host and also conducted quiz contest on various schemes among the weavers and artisans as participants. Prizes were also were given away by the DFP Units. In another special progrmme, DFP Berhampur unit coordinated for the successful celebration of Paryatan Parv-2017 held in Rambha on Chilika lake of Ganjam district on 17.10.2017. The Berhampur unit extended all support to the combined hosts of India Tourism and Odisha Tourism in organizing Yoga, heritage walk, tourism quiz and cultural evening of Paryatan Parv-17. The talk on themes of the Paryatan Parv titled” Come ,Let us celebrate, Tourism for all and Dekho Apna Desh”were highly presented before the tourists, participants and youths by the FPO, Berhampur unit during the day long celebration of Paryatan Parv-17. The Berhampur unit also took part in one mega awareness progrmme on “Swachhata hi Seva” and Swachh Bharat Abhijan held in Sri Jagannath Junior College, Gondala village of Hinjilicut block of Ganjam district on 18.10.2017. The unit conducted the awareness rally, screened video films and presented a talk on Swachhata hi Seva as a part of the programme. Similarly, Jeypore unit organised one special programme on SBA in Saraswati Sisu Vidya Mandir in Kolanara block of Rayagada dist. while Puri unit organised one special programme on SBA in Chhaitana High School under Sadar block of Puri dist. On the other hand Keonjhar unit took part in the observance of International Girl Child Day on 11 Oct. 17 in a programme held in Pipilia GP ,Ghatagaon block of Keonjhar dist by local leading NGO WOSCA of Keonjhar. Apart to these the units as well as Regional Office of the DFP Odisha region observed Swachhata hi Seva on 02 October 2017 and administered the Swachhata pledge and conducted cleanliness drive in their respective office premises. During the routine field visits to the rural areas of the state, the units disseminated messages, appeals and information on Goods and Service Tax, NICH, NFIS, Digi Dhan, Skill India, BBBP, H& FW, M& CH, non-violence, use and promotion of Khadi among the target group of the programmes.
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