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      Directorate of Field Publicity  Shillong   

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Aims & Objectives


        The Directorate of Field Publicity, by virtue of being a field-oriented organization, has been playing a pivotal role in seeking people's participation at the grass root level in various developmental schemes and programmes formulated by the Government for their benefit. By educating the people about the Government schemes, efforts are made to bring about a change in their attitude through behavior change communication. It targets people from different sections of society, particularly the weak and those living in distant areas in the rural and semi urban areas of the country. Equipped with men and material suitable for the job of delivering messages virtually at the doorsteps of the people, DFP field units endeavor to expose the mass to the diverse socio-economic and cultural milieu of the country and inspire them to move ahead united as citizens of the largest democracy of the world

        Broadly, the AIMS and OBJECTIVES of the Directorate are :-

 1) To project the policies and programmes of the government by bringing its men and material FACE TO FACE with the people and to inform them about the plans and schemes formulated for their benefits.

 2) To educate people about the fundamental national values like democracy, socialism and secularism and to reinforce their faith in them through constant personal contacts.

 3) To establish rapport with the people at the GRASS ROOT level for their active participation in the development activities as also to mobilize public opinion in favor of IMPLEMENTATION of welfare and development programmes.

 4) To gather PEOPLE'S REACTIONS to the programmes and policies of the government and their implementation down to the village level and to report them back for appropriate action and corrective by the government. The Directorate thus works as TWO- WAY CHANNEL OF COMMUNICATION between the government and the people.


  VISION:   Directorate of Field Publicity (DFP) envisages direct contact with people so that information about plans, programmes, schemes, policies and achievements of Government of India is delivered to them at their doorsteps and also at their convenience; to take immediate direct feedback from the people back to the Government; to improve effective two-way information flow between the Government of India and the people; improve people’s participation by making informed choices in development activities planned by the Union Government for their benefit. In effect, DFP envisions to become a world class messenger in interpersonal communication mode between the Government of India and the people thereby creating a better informed society

 MISSION:   DFP strives to intensify its contact with people, initially in remote, rural, tribal, backward and media shadow areas, through setting up of information delivery mechanism in every district of the country and alternatively through other modes by enlisting people’s participation as field communicators on behalf of DFP in the process creating more work opportunities; to use modern technology for further strengthening benefits of interpersonal communication; to empower more and more people with information to help improve the quality of their lives. DFP is the only Directorate of the Government of India engaged in interpersonal communication with the common man.

  OBJECTIVES:    To project plans, programmes, schemes, policies and achievements of Government of India by bringing its men and material face to face with the people and to inform them about the plans and schemes formulated for their benefit.

 • To educate people about the fundamental national values like democracy, socialism, secularism and communal harmony and to reinforce their faith in them through constant personal contacts.

• To establish rapport with the people at the grass root level for their active participation in the developmental activities as also to mobilize public opinion in favour of implementation of welfare and developmental programmes.

• To gather people’s reactions to the programmes and policies of the Government and their implementation and to report them back for appropriate action and course corrective measures, wherever required.

   FUNCTIONS:   Through its present 207 Field Units spread across the country, DFP carries out routine and special awareness campaigns on various programmes and policies of Ministries and Departments of Union Government. Being a field organization, DFP seeks to disseminate information, generate awareness and bring about attitudinal change in the people towards Union Government’s plans and programmes. DFP collects feedback from the people about various initiatives and policies of the Government. DFP thus acts as a bridge between the people and the Government in the true sense. The public awareness activities of DFP are organized in collaboration and coordination with Central and State Government, People’s Representatives, PRIs, Opinion Leaders, Local NGOs and institutions working to facilitate various developmental and social welfare programmes of the Government.

    

Highlights
 
During the month of April 2017, the region has organised 59 Routine programmes across the three states of Meghalaya, Mizoram & Tripura and has reached 14 Border villages and 26 Minority concentrated villages. The units in the region have mounted 58 Films shows, 90 Oral Communications, 58 Photo Exhibitions and covered a total of 59 villages with over 15000 audiences and collected 44 feedback responses.
For October month, MMT Region has reached 5 border villages and 33 minority concentrated villages and has conducted 53 routine programmes. The region has covered central government flagship schemes including Swachh Bharat. The region has conducted special cleanliness drives in all units. The region has also promoted rural sports as per the theme of IMPCC. In all the region has conducted 49 film shows, 64 OCs, 52 photo exhibitions and has reached about 12,500 audience in 52 villages.
In August 2017, the region has conducted three Special Outreach Programmes on National Handloom Day and two SOPs on Sankalp Se Siddhi. One more SOP on Sankalp Se Siddhi is being done at the end of the month. The region has also conducted special programmes on Independence day. Other routine programmes 53 villages which includes 19 Border villages and 21 Minority concentrated villages. A total of over 15000 audience has been covered in 51 routine programmes.
As per the performance of the candidates, the screening committee of the selection board unanimously agreed and recommended for issuing offer of appointment to the following candidate: 1. Ms. Delicia Enador Jyrwa and also proposed to keep the following candidates in waiting list in the panel: 1. Mr. Wankitbok Roy Mylliem Pdah 2. Mr. Bansiewdor Victor Rapthap
During the period under report the region has conducted 50 routine programmes on various themes in the three states of Meghalaya, Mizoram & Tripura. A total 47 film shows, 65 Group Discussions, 51 photo exhibitions, 41 feedback responses have been done in 41 villages covering about 13000 audiences.
The region has conducted 3 SOPs of first quarter and 56 routine programmes in the three states of Meghalaya, Mizoram & Tripura. In all the region has hosted 65 Film shows, 1 special programme, 124 group discussions and covered over 21000 audiences in 69 villages
As per the performance of the candidates, the screening committee of the selection board unanimously agreed and recommended for issuing offer of appointment to the following candidate: 1. Ms. Delicia Enador Jyrwa and also proposed to keep the following candidates in waiting list in the panel: 1. Mr. Wankitbok Roy Mylliem Pdah 2. Mr. Bansiewdor Victor Rapthap
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