Directorate of Field Publicity  Kolkata  

Themes Covered
The themes of publicity include Government Flagship Rural Development programmes, Health & Family Welfare, Women & Child Development, Social Welfare, Minority Welfare, National Integration & Communal Harmony, Environment Conservation, Border Area Development, etc. Some important schemes being publicised are:-
•       Bharat Nirman schemes including:-
Indira Awas Yojana
Rajiv Gandhi Grameen Vidyutikaran Yojana
Pradhan Mantri Gram Sadak Yojana
National Rural Drinking Water Programme
Rural Irrigation
Rural Telephony
•       Mahatma Gandhi National Rural Employment Guarantee Scheme
•       National Rural Health Mission including:-
Janani Suraksha Yojana
Janani Shishu Suraksha Karyakram
•       Integrated Child Development Services Scheme
•       Right to Education & Sarv Shiksha Abhiyan
•       Mid-Day Meal Scheme
•       PM’s New 15-point Programme for Minorities
•       Indira Gandhi Vriddhavastha Pension Yojana
•       Rashtriya Krishi Vikas Yojana
•       National Iodine Deficiency Disorder Control Programme
•       Right to Information Act.

 Publicity is conducted by group discussions, seminars, rallies, audio-visual screenings, photo-poster exhibitions, distribution of printed publicity material and conducting competitions like quiz contests, rural sports, painting, cultural performances, etc. in order to attract a larger audience.

Field Publicity Unit, Bardhaman organised two health and family welfare campaign while Chuchura unit organised one health campaign during the month of February. All the field units in this region organised routine programmes and highlighted the theme on Swachhta Pakhwada and Pulse Polio Immunization. Themes like PMJDY, PM Jiban Suraksha Yojana etc. were highlighted during programmesof field units. Bardhaman unit also actively involved in ‘Sansand Mela’ organised by Honb’leUnion Minister,Shri Babul Supriya
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