Directorate of Field Publicity  Kolkata  

About Us

          The Directorate of Field Publicity is one of the Media Units of the Ministry of Information and Broadcasting. It is engaged in the task of publicizing various programmes and policies of the Government through its network of 207 Field Publicity Units under the control and supervision of 22 Regional Offices.

         Field Publicity came into existence in 1953 with 32 Field Publicity Units across the country under the control of four Regional Offices. The set-up was created under the integrated publicity programme named "Five Year Plan Publicity Organization". The Ministry directly exercised administrative control over the Units and Regional Offices. Later a full-fledged Directorate was constituted in 1959 to supervise and control the activities of the Regional Offices and the Field Publicity Units and it came to be called "Directorate of Field Publicity".

         After the Sino-India war in 1962 and the Indo-Pak War in 1965, some radical changes in the approach and working of DFP became necessary in view of the urgent need for boosting the nation’s morale and for mentally preparing the people to meet any external threat. Accordingly, 34 more new units were created in 1963 and another 33 in 1965 for publicity exclusively in the border areas. Presently, out of the present strength of 207 Field Units, 72 are Border Units.

         The Directorate of Field Publicity, by virtue of being a field-oriented organisation, has been playing a pivotal role since its inception in 1953 to build up a strong and prosperous India with the active involvement of people belonging to all strata of society. This is sought to be done by seeking the people's participation in various developmental schemes and activities formulated by the Government for the benefit of different sections of society, particularly the weak and the down-trodden, and by bringing about a change in their attitudes.

         Equipped with men and material suitable for the job, which are taken virtually to the doorsteps of the people, DFP's units endeavour to expose them to the diverse socio-economic and cultural milieu of our country and inspire them to unitedly move ahead as citizens of the largest democracy in the world for bettering the lot of the Indian people.

         The challenges before the organisation have of late acquired a new dimension in the face of tremendous technological advancements which necessitate reinterpretation of the role of DFP as a publicity set-up. With the expansion of the electronic media during the last two decades or so it is generally, though erroneously, believed that the role of DFP has diminished. This is, however, not so. In a country like ours the importance of inter-personal communication will always remain paramount because there are still many parts of the country where the T.V. is yet to reach. With millions of people below the poverty line, it is not known how many of them could afford the luxury of purchasing TV sets. Even if it is assumed that all of them have TV sets there is still no guarantee that they would watch informative/educative programmes telecast by Doordarshan. Normally people prefer to watch entertaining programmes. Many of the informative/educative films telecast are as such likely to be missed. The television is a one-way communication channel and there is no way by which the reactions to the programmes telecast can be instantly assessed as is being done in DFP. The units of the Directorate meet the people face to face with their equipments and material and expose the public to various themes through films specially chosen to suit the requirements of publicity in relation to regional conditions. They have a captive audience and are in a position to watch how the films are being received and responded to. They also play a very important role in backward/ tribal interior areas where no other media except Field Publicity has been able to reach so far.

Highlights
 
Field Publicity Unit, Bardhaman organised two health and family welfare campaign while Chuchura unit organised one health campaign during the month of February. All the field units in this region organised routine programmes and highlighted the theme on Swachhta Pakhwada and Pulse Polio Immunization. Themes like PMJDY, PM Jiban Suraksha Yojana etc. were highlighted during programmesof field units. Bardhaman unit also actively involved in ‘Sansand Mela’ organised by Honb’leUnion Minister,Shri Babul Supriya
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