Directorate of Field Publicity  Jammu   

Welcome to Directorate of Field Publicity,Jammu(J&K)
             Directorate of Field Publicity, Jammu (J&K Region) has the distinction of having largest number of field units as compared to any other media unit of Ministry of I&B in the North most Indian border State of J&K. These 14 field units were originally established to serve all the 14 districts of Jammu & Kashmir State at the time of their inception. With the advent of time the number of districts in Jammu & Kashmir has gone up to 22. Nevertheless the DFP field units have been striving to carry out their mandate of publicizing all the centrally sponsored public welfare schemes at the grass-roots level throughout the state. These units conduct their routine and special publicity programmes especially in rural and far-flung areas by using various means of inter-personal communication like group discussion, quiz contest, seminar, symposia, photo-exhibition, film-show etc. The objective of these field programmes is to achieve social mobilization and to ensure greater public participation in all developmental activities as well as to create public awareness in remote and media-shadow areas on a variety of themes such as Education, Health, Rural Employment, Women Empowerment, Child Welfare, National Integration, Communal Harmony and Welfare of Minority and deprived sections of the society.

     Another striking feature of DFP’s regular field activities has been the collection of the feedback/public reaction and success stories about the implementation of centrally sponsored schemes in rural areas of the state. These feedbacks and success stories are sent to the DFP Hqrs., for onward transmission to the concerned Ministries/Departments of the Government of India for evaluation and remedial measures wherever required.


In connection with Special Outreach Programme on various themes including Ujjawala Yojana, Mudra Yojana, Beti Bachao Beti Padhao, Rural Electrification Scheme, Swachhta Abhiyaan etc., the field units of DFP, J&K Region viz., Rajouri, Poonch and Kathua organized awareness programmes at Government Boys Higher Secondary School, Thanamandi (Rajouri) on 17.02.2018, Oasis Farms, Barn (Kote Bhalwal, Jammu) on 24.02.2018 and Government Higher Secondary School, Ramgarh (Samba) on 27.02.2018 respectivey.
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