Major Formats of Publicity Programmes
Major Formats of Publicity Programmes below.
Film Shows:- One of the main formats of publicity used by the field units
is the audio-visual programme in the form of film shows. Messages are put across
to the audience in the form of entertaining documentary films. Sometimes feature
films are also screened as crowd puller. Sources of documentary/feature films used
by DFP are:
1. Films Division
2. National Films Development Corporation
3. Children's Film Society
5. Various Ministries
6. Private producers.
Whenever necessary, in addition to Hindi,
documentary films are dubbed into the following regional Indian languages: 1. Marathi
2. Gujarati 3. Telugu 4. Kannada 5. Tamil 6. Malayalam 7. Bengali 8. Odia 9. Assamese
10. Manipuri 11. Punjabi 12. Kashmiri 13. Dogri 14. Urdu 15. Nepali,16. Konkani
The Field Publicity Units are provided with documentary films on various topics
such as National Integration and Communal Harmony, Health, Family welfare, AIDS
Awareness, Rural Development, Child Rights, Girl Child, Environment, etc. The Field
Publicity units are equipped with audio-visual equipment such as Portable Video
projector, films, PA equipment and generator. As the film show programmes, particularly
those arranged in open areas after sunset, attract large audiences, the Field Officer
makes the best use of the opportunity by not only putting across the message/messages
through the medium of film, but also by punctuating the screening with crisp and
to-the-point talks on the themes. The same applies to film show programmes that
are organised in closed halls during daytime in schools, colleges and other institutions.
Photo Exhibition:- All the Field Publicity units are equipped with portable
exhibition kits. Apart from the exhibition sets supplied by DVAP, DFP has also produced
three 16-panel exhibition sets on AIDS Awareness, Pulse Polio Immunisation and Child
Labour. When a Field unit reaches the programme site, which may be a village or
a slum in the urban area, the Field Publicity Officer contacts the opinion leaders
including the Pradhan and Sarpanch with a view to involve them with the programme.
During the day the exhibition is displayed at an appropriate place like a classroom,
a verandah of a school or a Panchayat Hall, to which people from nearby places are
invited. The exhibits are explained to the visitors with the maximum possible information.
Effort is also made by the Field Officers to provoke questions from the audience
on various issues and answer these in order to remove any doubts from their minds.
Song And Drama Apart from film shows programmes, the Field Units also organise
Song and Drama programmes, which comprise the following popular categories: (a)
Drama, and (b) Composite Programme (including music concert, ballet, folk dance,
Qawali etc.) Traditional cultural media like folk song/folk play, Hari Katha, Puppet
show, Raslila, Aalha, poetic symposia etc. are also utilised by the field units.
Oral Communication Programmes The most important mode of communication used
by the Field Publicity Unit, is the oral communication or inter-personal communication.
Seminars, symposia, group discussions, etc. are the various methods of oral communication.
Since the field officers come face-to-face with the people, they have the advantage
of using this medium for communicating various messages. The Field Officer through
these programmes has the advantage of watching the reactions of the people. While
he removes the doubts raised to the extent possible on the spot, he reports back
to the headquarters the reactions where action at a higher level is called for.
With the objective to have people participation and involvement, the Field Publicity
Officers organise special programmes in the form of competitions. Some of them are
- essay competitions, debates, elocution contests, patriotic song competitions,
healthy baby shows, local talent competitions, painting and drawing competitions,
rural sports, Rangoli, Rallies on various themes are also Organized . Attractive
prizes in the form of books and other utility items are awarded to the winners.
Printed publicity material at the exhibition site, as also at the place where the
film shows are arranged, printed material supplied by DAVP and other Government
agencies on relevant themes is extensively distributed. Posters are pasted at conspicuous