The Directorate of Field Publicity is one of the Media Units
of the Ministry of Information and Broadcasting. It is engaged in the task of publicizing
various programmes and policies of the Government through its network of 207 Field
Publicity Units under the control and supervision of 22 Regional Offices.
Field Publicity came into existence in 1953 with 32 Field
Publicity Units under the control of four Regional Offices. The set-up was created
under the integrated publicity programme named "Five Year Plan Publicity Organization".
The Ministry directly exercised administrative control over the Units and Regional
Offices. Later a full-fledged Directorate was constituted in 1959 to supervise and
control the activities of the Regional Offices and the Field Publicity Units and
it came to be called "Directorate of Field Publicity".
Sino-India war in 1962 and the Indo-Pak War in 1965, some radical changes in the
approach and working of DFP became necessary in view of the urgent need for
boosting the nation’s morale and for mentally preparing the people to meet any
external threat. Accordingly, 34 more new units were created in 1963 and another
33 in 1965 for publicity exclusively in the border areas. Out of the
present strength of 207 Field Units, 61 are Border Units.